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Employee Campaign Tool-Kit
Living united means working together to reach our mutual goals as a community. In your role as a United Way coordinator you are not alone. We are with you every step of the way. Below are some tips for a successful workplace campaign and a suggested format for a United Way presentation to your employees.
Tools for a Successful Workplace Campaign
- Gain CEO and Manager Support
Start at the top. Get your management to lead by example and encourage employees to participate. Their involvement will help ensure success. United Way staff can help with this process by giving presentations or providing any other kind of assistance necessary.
- Form a Committee and appoint an ECC
Gather a group of co-workers from different departments, who can work out the details of the campaign before it begins. They can set goals and determine how the campaign will be conducted. Many businesses have designated employees that work with United Way to coordinate the campaign effort at their office, known as an employee campaign coordinator or ecc. Campaign coordinators schedule presentations, provide United Way with employee numbers for materials, collect and organize pledges and plan volunteer opportunities for employees. Many times the coordinators will also organize a committee at the business to come up with unique incentives to get employees involved during the campaign. Campaign coordinators are invited to attend the Leadership Breakfast in August each year. At this event, they receive the tools, materials and ideas for running a successful workplace campaign.
- Add Incentives for Participation
Creatively reward employees who participate. Enter donors in a drawing, provide lunch to the leading department and always say thank you. Click here for a list of incentive or event ideas.
- Engage the Employees
Find ways to get your employees involved, not only by giving, but also by advocating and volunteering. Consider offering employees one paid day a year to take action in the community.
- Have Fun and Celebrate Successes
Plan fun events during your campaign that get everyone involved. Host a jeans day, bake sale or auction with proceeds going toward your campaign. Celebrate benchmarks until you reach your goal.